Ayunda Sabrina Sormin, Abdul Hasan Saragih, Harun Sitompul
This research examines the effectiveness of the “Love Learning” model in increasing student motivation in the context of higher education. The primary objective is to address the declining levels of motivation for students observed in recent years and explore innovative approaches to increase engagement. Employing a quantitative research design, the study involves pre-test and post-test of a semi-experimental approach conducted at four universities in Indonesia. A total of 800 students participated, providing data through structured questionnaires that assessed their perceptions of the “Love Learning” model and their motivation levels. Statistical analyses, including paired t-tests and Pearson correlation coefficients, were utilized to evaluate the impact of the model on student motivation. The results indicated a statistically significant increase in motivation levels following the implementation of the “Love Learning” model, with a paired t-test showing a significant difference (t(799) = 12.45, p < .001) and a moderate to large effect size (d = 0.85). Additionally, a strong positive correlation (r = 0.75, p < .001) was found between students’ perceptions of the model and their motivation levels, suggesting that positive perceptions are associated with increased motivation. In conclusion, the results highlight the effectiveness of the “profit education” model as an effective strategy to increase student motivation and engagement in higher education. The study supports the broader adoption of a student-centered approach to create supportive learning environments that promote academic success and retention. © 2026 Kasetsart University. © 2026 Kasetsart University.
Department of Educational Technology, Faculty of Education, Universitas Negeri Medan, Kabupaten Deli Serdang, Sumatera Utara, 20221, Indonesia; Department of English Education, Faculty of Education, Universitas Muhammadiyah Tapanuli Selatan, Sumatera Utara, Padang Sidempuan, 22733, Indonesia
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