Sri Rezeki, I. Gede Eko Putra Sri Sentanu, Brillyanes Sanawiri, K. Shankar, Phong Thanh Nguyen
For creating new demands and open up a new market space the pursuit of differentiation can be consider as Blue ocean strategy. For capturing and creating uncontested market space so it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members. © BEIESP.
Universitas Negeri Medan, Indonesia; Universitas Brawijaya, Indonesia; Department of Computer Applications, Alagappa University, India; Department of Project Management, Ho Chi Minh City Open University, Viet Nam
