Erika Revida, Heri Kusmanto, Muhammad Arifin Nasution, Sukarman Purba
Tourist village quality is essential in the tourism sector. Enhancing such quality can be done through community behavior models. The models consist of cognitive, affective, and psychomotor levels. This research analyzes community behavior models to enhance the quality of tourist villages in Tomok Samosir, North Sumatra. The sample included 50 tourists who came to the Tomok tourist village. Data was collected using a questionnaire after being tested. The data was analyzed using multiple regression technique. The finding accepts the hypothesis. There was a contribution between community behavior models on the tourist village quality in Tomok Samosir, North Sumatra. After tracing community behavior models, it turned out that the psychomotor model had a more substantial contribution to the quality of the tourist village in Tomok Samosir, North Sumatra, followed by the affective and cognitive models. Enhancing the quality of the Tomok Samosir North Sumatra tourist village means improving the quality of community behavior models, namely psychomotor, affective, and cognitive. ©2024 The authors.
Department of Public Administration, Universitas Sumatera Utara, Medan, 20155, Indonesia; Department of Political Science, Universitas Sumatera Utara, Medan, 20155, Indonesia; Department of Educational Management, Universitas Negeri Medan, Medan, 20221, Indonesia
