Dita Amanah, Ratih Hurriyati, Vanessa Gaffar, Fauzia Agustini, Dedy Ansari Harahap
The purpose of this study is to analyze the foreign tourist’s attitude to the elements of the tourist development in Medan. The sample size includes 80 foreign tourists who visited the tourist objects in Medan, Indonesia. A Multi-attribute Attitude Model (MAM) is used to measure the consumer’s attitude. There are 10 (ten) attributes that form the elements of the development of the tourism in Medan, including tourist object in Medan, the attraction of tourist object, the road conditions, the telephone network, means of transportation, the hotel service, the system of transport stripe, the security system, the hospitality of the society and the cleanliness of environment. The results show that the hospitality of the society in Medan maintained the highest value (16.38) while the road represented the lowest value (-0.47). The results help the government of Medan in making policy about tourism and preparing the steps of tourism development. © 2018 by the authors; licensee Growing Science, Canada.
Universitas Pendidikan, Indonesia; Universitas Negeri Medan, Indonesia; Universitas Islam Sumatera Utara, Indonesia
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